Mirman School
Turn a label inside out.
A brand is more than a logo. It is a chance to help people learn something new—to educate rather than merely label. For Mirman School, we envisioned a flexible identity that shifts how people think about the school by reversing misconceptions about highly gifted children. It gave Mirman compelling new ways to talk about itself and the students it serves. Turning a label inside out, we've found, can reveal profound truths and lead to fresh understandings.
Noah Kaufman, Director of Advancement
“DISTINC’s approach is an all-encompassing, high-concept creative journey of self-reflection with a focus on institutional aspirations. Through a comprehensive brand audit, a hands-on design process, and a genuine willingness to truly understand our narrative, DISTINC_ has partnered with us in telling the story of Mirman, one that is as remarkable as the students we serve.”
Credit
Jean-Marc Durviaux
Brand Strategist
Pierre Nguyen
Graphic Designer
Buddy Weiss
Copywriter
Services
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An immersive study investigates quantitative data and qualitative evidence from a variety of stakeholder groups. This audit helps identify how far your organization has come as well as understand what may stand in the way of progress.
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Ideation workshops offer a variety of hands-on exercises tailored to your organization’s unique situation. The group experience is strategically designed to test readiness for change and to help envision how quickly your organization can pivot.
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A strategy for change is not always easy to deploy as it often challenges old habits. Brand evolution permeates throughout your entire organization and we work together as a team to cultivate opportunities as well as navigate challenges.
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A strategic brand positioning clearly declares what sets your organization apart vis-à-vis the audiences you target and the competitors you face. Building consensus helps build enthusiasm and trust in the future.
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Your brand identity is much more than the sum of a logo, a set of typefaces, and hex codes pleasing to the eye. It can be a living, breathing, flexible system that is both open enough to communicate across your varied audiences and focused enough to cultivate a united brand experience, full of intent.
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Every organization has a voice. And every brand voice has a purpose: to distill your collective personality and ethos into a coherent expression that is accessible across many audiences.
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Organizations deserve websites that strive to satisfy visitors’ needs and deliver a delightful experience—nailing both aspects yields superlative UX. Guided by accessibility and current best practices, we develop award-winning websites that balance simplicity and depth.
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Compelling brands can only go so far without a proper deployment plan to put them to market. We architect strategic communication roadmaps across social, digital, print, experiential that achieve measurable results.
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Brands are driven by people, and people are driven by principles. We coach individuals within your organization to speak their truths while simultaneously seeing themselves as brand advocates. This training builds up collective values unique to your brand, and empowers everyone to do their part in sustaining them.