Imagine LA
Imagine bringing people together—and bringing the best out of everyone.
Imagine LA
Imagine Los Angeles —together as one.
Center on love.
Imagine LA works at an essential juncture in our society, helping families build opportunity where the social safety net does not. It might sound cliché, but what they do at their core is bring people together. People from across a multitude of zip codes, backgrounds, and experiences partner to create stability, wellbeing, and financial independence. Sure, some of those people are volunteers, some are staff, and some are the very families this organization exists to benefit, but the relationships are defined by their horizontality and mutuality. In this ecosystem, everyone contributes and everyone benefits.
How do we build a just world?
Case managers, mentors, staff, volunteers, board, and donors at Imagine LA ask themselves that question every day. The pursuit of a society in which each fellow human is safe, healthy, and prosperous is what drives Imagine LA. Thus, they commit to a collective purpose: building equity together.
How do we lift up each other?
The love and respect shared by families, mentors, staff, board, and donors create an ecosystem in which all contribute and all benefit. Person-to-person connections—true symbiotic relationships—are the essence of the work at Imagine LA.
What does a family need?
Stability affords every family the freedom to pursue their goals. Imagine LA walks alongside families as they regain stability through emotional wellness and financial independence. This transformation leads to con- fidence, self-sufficiency, and lasting potential.
The greatest challenge for Imagine LA: how to articulate their focus on ending intergenerational poverty and homelessness without defining a family by their most challenging moments. And in order to do that—to shift the story from an agency offering programming to a committed group of individuals walking alongside families—we had to turn over every stone.
Services
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An immersive study investigates quantitative data and qualitative evidence from a variety of stakeholder groups. This audit helps identify how far your organization has come as well as understand what may stand in the way of progress.
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Ideation workshops offer a variety of hands-on exercises tailored to your organization’s unique situation. The group experience is strategically designed to test readiness for change and to help envision how quickly your organization can pivot.
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A strategy for change is not always easy to deploy as it often challenges old habits. Brand evolution permeates throughout your entire organization and we work together as a team to cultivate opportunities as well as navigate challenges.
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A strategic brand positioning clearly declares what sets your organization apart vis-à-vis the audiences you target and the competitors you face. Building consensus helps build enthusiasm and trust in the future.
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Your brand identity is much more than the sum of a logo, a set of typefaces, and hex codes pleasing to the eye. It can be a living, breathing, flexible system that is both open enough to communicate across your varied audiences and focused enough to cultivate a united brand experience, full of intent.
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Every organization has a voice. And every brand voice has a purpose: to distill your collective personality and ethos into a coherent expression that is accessible across many audiences.
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Compelling brands can only go so far without a proper deployment plan to put them to market. We architect strategic communication roadmaps across social, digital, print, experiential that achieve measurable results.
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Brands are driven by people, and people are driven by principles. We coach individuals within your organization to speak their truths while simultaneously seeing themselves as brand advocates. This training builds up collective values unique to your brand, and empowers everyone to do their part in sustaining them.